Digital Marketing Strategies is managed by Roger Laurendeau, a successful marketing entrepreneur and past corporate executive who has led dozens of digital marketing projects, budgets, teams, and strategies. The representative investments associated with Laurendeau’s engagements measure in the tens of millions of dollars.
Roger Laurendeau founded Digital Marketing Strategies (DMS) in 2016 and runs the company’s acquisitions using a decentralized business model.
Laurendeau earned an MBA from Wilfried Laurier University in Ontario, Canada, part-time (evenings and weekends) while working a 60 hour work week in sales and territory management. He got his start in online marketing in 2000 when he became the Director of eBusiness at ADESA Inc. (now KAR on the NYSE). He served ADESA from 2000 to 2007, playing a key role in the delivery of multi-million dollar platforms like Toyota and Lexus Dealer Direct, GMAC SmartAuction (Canada), ADESA’s DealerBlock and LiveBlock systems, and ADESA Market Guide. During his tenure, he also assisted in the selection, configuration and delivery of 500 saleforce.com CRM “seats”. He understands how to decipher the language and power of “IT” to turn it into marketing and sales prowess for businesses, business leaders and owners regardless of their industry.
In 2007, he founded The Web Guys, a digital marketing agency located in Carmel, Indiana. The Web Guys serves companies with web design and through a multitude of digital marketing services. The company continues to succeed due to its loyal customers and wonderful employees. Its employees daily commitment and core belief in client service is key.